You are the biggest musician in Austin.
In this custom experience, we let ACL fans interact with the city in a whole new way. With a pair of drum sticks, fans could tower over downtown Austin, and play entire buildings like instruments! They also got to rock out to an ACL artist and customize the song under the floating Tito's Handmade Vodka bottle.
A fun, branded hit
The key takeaway was providing a fun, unique experience for our guests while allowing them to interact with the sponsors in a way never before possible. Interactions with the sponsors would trigger fun animations, (we like to call them "Easter Eggs") that usually results in an expression of pure joy from the guests.